Is rebranding useful to retain insurance customers?
Lots of well-known insurance companies, especially in European countries have roots back in the 17th Century. Mutual owned entirely by its policyholders, with solidarity among professionals or home...
View ArticleCaspian Woods – Advocaat van de duivel
In Advocaat van de duivel: waarom je niet moet doen wat iedereen doet, de Nederlandse vertaling van The devil’s advocate: 100 business rules you must break, geeft de Britse auteur Caspian Woods je 100...
View ArticleGreg Thain – FMCG: The Power of Fast Moving Consumer Goods
FMCG: The Power of Fast Moving Consumer Goods is an extensive study of 18 well-known and powerful companies behind countless brands of Fast Moving Consumer Goods. Coca-Cola, Colgate-Palmolive, Danone,...
View ArticleDonavon Parker – Top 18 Ways to Promote Your Music in 2015: Effective Music...
There are plenty of chances and things to think of regarding indie artists promotion and marketing. Without A&R staff, management or record label taking care, you’re out on your own. Enter Donavon...
View ArticleRyan Levesque – Ask
In Ask, subtitled: The counterintuitive online formula to discover exactly what your customers want to buy…create a mass of raving fans…and take any business to the next level, marketing expert and...
View ArticleVirginia Cam – Because Self-Publishing Works: Everything I Learned About How...
As a June 2017 follow-up to Everything I Learned About How to Publish a Book, the Because series by author Virginia Cam features Everything I Learned About How to Market a... Read more » The post...
View ArticleClaire Langju Lee – Secrets behind Things that Look good: How small changes...
Just like clothes make the man, a product’s visual presentation is crucial. In Secrets behind Things that Look good: How small changes in design lead to a big jump in... Read more » The post Claire...
View Article4 Key Steps Toward Successful Marketing Communication In 2018
How can you create a marketing campaign that works in 2018? What specific steps should you take and what tools should you use? Anna Kucirkova (Masters in communications) shares four... Read more » The...
View ArticleSeth Godin – Dit is nu marketing
Dertig jaar nadat ik me als economiestudent door de twee Probleemgebied Marketing van professor Peter Leeflang worstelde, twaalf jaar na het lezen van Seth Godin’s Tribes We Need You To... Read more »...
View ArticleBecky Davis – The Marketing Psychology Playbook: The Best Strategies...
The in-print length of this e-book is only 53 pages. Don’t expect too much from such a no-frills short-read on marketing techniques to capture your audience’s attention and communicate your... Read...
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